Columbia Business School Venture For All®, in partnership with McGraw-Hill, to offer a university-level education program on Entrepreneurial Innovation and Finance

The eight-session Entrepreneurship program — comprised of two live and six self-directed modules — offers an intensive learning experience that focuses on the creation, evaluation, development, and launch readiness of a new business or social enterprise. Program participants learn from world-renowned Columbia Business School faculty with content delivered through McGraw-Hill’s leading Connect platform and tap into the extensive content offerings of McGraw-Hill.

  • Each participant enters the program with a preliminary venture idea that they would like to work on.
  • Throughout the program, participants refine their venture’s hypothesized business model based on instructor, peer, and customer feedback.
  • They leave the program fully equipped with the tools and frameworks required to create and launch their new startup.

Jack M. Kaplan 

Jack M. Kaplan is an experienced well-accomplished serial entrepreneur, consultant to several companies in management organization and financial services, and adjunct professor of entrepreneurship at Columbia Business School. During his career, Kaplan started and managed three successful companies, raised capital in excess of 12 million dollars from companies, venture capital, and angel investors. He has extensive experience in management organization, international marketing technology innovation, software and communications. 

Kaplan was the former president and founder of Datamark Technologies Inc. Ceridian, a Fortune 500 company.

Jack McGourty

Jack McGourty has, for more than 20 years, been an active member of Columbia University’s entrepreneurial community, establishing an undergraduate minor in tech entrepreneurship, teaching core and advanced courses in entrepreneurship, and launching the federally funded Columbia University-Harlem Small Business Development Center, offering technical assistance to local entrepreneurs and small business owners.

McGourty is the founder and director of Venture for All®, a global program designed to educate aspiring entrepreneurs and build capacity for high-potential startup ventures in emerging markets. He is the recipient of the Columbia Engineering School’s Distinguished Faculty Teaching Award and Columbia Business School’s Dean’s Award for Teaching Excellence.

This certification will provide participants with the knowledge needed to formulate a strategy and plan for his or her startup. He or she will gain the necessary marketing, financial, and management skills to make their business a reality. Other areas of applicability include corporate strategy and new product development.

Learning Outcomes

  • How to best frame a venture opportunity
  • How to develop a business model to test their assumptions about product offerings and market demand
  • How to define their early-target customer and engage in effective customer discovery
  • How to assess the current market and position their product offerings for competitive advantage
  • Agile ways to develop new product or service that will gain market traction quickly
  • Current approaches for cost-effective customer acquisition and retention
  • How to build credible financials based on reasonable, benchmarked assumptions
  • Critical metrics to measure and monitor new venture success
  • How to build the right team and culture for a successful launch and early-stage growth

Breakdown of Modules

For more information on this course, contact Hopkins Training & Education Group:

Hotline: +(852) 2877-9938


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