Professor of Marketing
Ph.D., Brigham Young University; B.S. Brigham Young University.
Consumer Behavior, Marketing Research, and Business Statistics
Measurement, Psychometrics, Marketing Education
Dennis Clayson specializes in measurement, psychometrics, and marketing education research. He has published over thirty-five papers in refereed journals in marketing management, psychological, sociological and medical journals including the Lancet, Journal of Midwest Marketing, Journal of Marketing Education, Academy of Management, and Marketing News, to name a few. Professor Clayson also has over forty five papers published in refereed conference proceedings. In 2009, Clayson was awarded the Faculty Research Award in recognition of his research contributions, and in 2011, he was acknowledged as one of the top five most published authors in the field of marketing education and the number one most prolific author in the Journal of Marketing Education, and in 2013, he was acknowledged as the reviewer of the year for the same journal. In 2015, he was awarded the Marketing Educator of the Year honor by the national organization, the Marketing Educator’s Association.
Clayson is also an active reviewer for the Journal of Marketing Education, Marketing Education Review and other business and education journals. He frequently reviews for conferences sponsored by the American Marketing Association, Academy of Marketing Science, and the Marketing Education’s Association.
In addition to his academic work, Professor Clayson has consulted with both local and national firms including the Mayo Clinic, John Deere, and the Procter & Gamble Company and writes for a local news media, which has published over 1,000 of his articles over almost 20 years.