學期
透過作業和專案進行評估
由 UCAM 和 IBES 頒發
全球市場營銷或數位市場營銷
The Dual Award Programme
The Universidad Católica de Murcia (UCAM), Spain and Institut Brittany d'Enseignement Supérieur (IBES), France are now offering Dual Awards for Master of Arts in Marketing (with specialisation in either Digital Marketing or Global Marketing). The mode of delivery is either fully online or blended learning where some face to face classes are conducted at IBES centres outside France. For the Hong Kong Center, these programmes are delivered fully online.
Advantages of the Dual Award Programme
- Affordable and competitive tuition for a recognised degree
- Exemptions available for those with recognised qualifications and career achievement
- Flexible, self-paced study with all modules delivered online
- Practical business curriculum, no stressful examinations
- The degree is achievable in around 12 months
- Assessments are 100% coursework
About UCAM
The Universidad Católica de Murcia (UCAM), also known as Universidad Católica San Antonio, is a private university located in Murcia in south-eastern Spain. It is the first Catholic University founded in 1996 in response to the call of the Church. Today, UCAM has 16,000 students and around 1,000 professors. Ten percent of the UCAM students come from 97 countries on 5 continents, which makes it a multicultural and wealth-generating centre. More than 4,600 international students from undergraduate, postgraduate and university-specific degrees, international offices and collaborating entities were trained at UCAM.
Programme Structure
The Master of Arts in Marketing has a total of 90 ECTS credits. Each core module accrues 10 ECTS credits and there is a 30 ECTS credit Research Project.
5 Common Core Modules
(10 ECTS each)
- Strategic Marketing Management
- Marketing Analytics
- Social Media Marketing
- Understanding Consumer Buying Behaviour
- Business Research Methodology
Core Specialisation Module
(10 ECTS each) (Choose one)
- Global Marketing
- Digital Marketing
Research Project
(30 ECTS)
The Research Project can be started after completing the 6 modules.
Assessments
The modules are assessed through a work-based management report, assignments and/or case studies or simulations, and it shall be between 3,500 - 4,500 words. The Research Project shall be between 12,000-15,000 words.
The Dual Awards
Master of Arts in Marketing from IBES
Master of Arts in Marketing Titulo Propio from UCAM
Entry Requirements
- A bachelor's degree qualification in any subject from a recognised institution; or
- A professional qualification equivalent to a degree and a minimum of 2 years of work experience; and
- IELTS overall band of 5.5 or equivalent; or those having undertaken either an undergraduate or professional qualification taught and assessed in English will also be accepted as having met the English proficiency requirement.
Course Contents
Admission Process
Step 2
Upon receiving all documents, the application will be processed and reviewed within one week.
Upon acceptance, an offer letter will be sent to you.
Step 3
Acceptance of Offer
Referral
When you refer someone, you're not just helping them, but also contributing to the growth and development of our community's skills. Your friends can receive a fee waiver on their program fees, and you can earn cash-back rewards. It's a win-win situation where both you and your friends benefit!
Student Support
Here are the student support services you'll receive:
- Personalized English Writing Mentoring Session
Get one-on-one guidance and support for your English writing skills. - Student Support Team Access
Receive assistance with administrative matters from our dedicated support team. - Academic
Mentors: The mentors are available to provide academic support throughout your program. - Program
Induction Meeting: Attend an introductory meeting before the program begins to get acquainted with the details and requirements.
Disclaimer
- Information is accurate at the time of publication and is subject to change.
- The course is a purely distance learning course and is therefore not subject to the registration requirement. It is a matter of discretion for individual employers to recognize any qualification to which this course may lead.
- Hopkins is a marketing partner of IBES and represents IBES.
