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Prof.Daniel Bumblauskas - Beer Game

Prof. Bumblauskas這次在香港教的是Cross Functional Operations(跨職能運作),這個課程讓MBA的學生掌握及應用與營運相關的管理知識及決策原則。課程從全球化、科技化等環境因素對供應鍊及社會組織的影響下出發,使大家更瞭解如何管理商品和服務,從而為自己的公司制定更合適的業務戰略。

Prof. Bumblauskas很經典的一句話是“The first step to critical thinking is to hear from different voices.” 即:要做到辯證思考,第一步就是聽取不同的聲音和見解。Prof. Bumblauskas在課堂上採用互動教學,和同學們玩一個叫做Beer Game的游戲。遊戲規則是每四位MBA學生為一組,分別扮演零售商、批發商、經銷商和工廠的角色。四個角色彼此只能通過訂單或者是送貨來溝通。各個角色擁有獨立自主權,可決定向「上家」下的訂單量、向「下家」銷售的貨物量。當然,為了遊戲體驗及實踐營運管理技巧,在遊戲過程中會出現一些“危機”,如供不應求或供過於求等。

以哈佛商學院為首的美國商學院MBA教育十分重視實際應用,因而在課堂上經常會穿插各類的真實商業案例分析。在Cross Functional Operations(跨職能運作)的課堂上,Prof. Bumblauskas將會與大家回顧一些歷史悠久的公司或新興公司的實際商業案例,以此來讓大家更容易理解,並汲取知識。


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