市場學文碩士

IBES 和 UCAM 雙聯學位

現在報讀
12-16
個月
課程長度
0
考試
以作業及論文評估
2
雙證書
由 UCAM 和 IBES 頒發
2
Specialisations
Global Mkt or Digital Mkt

雙聯學位課程

西班牙The Universidad Católica de Murcia (UCAM) 和 法國 Institut Brittany d'Enseignement Supérieur (IBES) 現提供市場學碩士雙聯學位課程。課程安排以完全線上方式或混合學習方式授課,其中部分面對面課堂大學可能安排在當地的教育中心舉行。至於香港中心,所有課程均採用線上模式授課。

雙學位課程的優勢

  • 一個課程,獲取兩所大學頒授的學位
  • 持有認可資歷,可獲學科豁免
  • 學費經濟實惠,學習進度自行決定,所有科目均可透過網上平台完成
  • 著重實踐,毋須考試
  • 最快1年完成碩士課程
  • 100%習作評核方式

UCAM

The Universidad Católica de Murcia (UCAM),又稱聖安東尼奧天主教大學,是位於西班牙東南部城市穆爾西亞的一所私立大學。它是1996年為回應教會的號召而成立的第一所天主教大學。如今,UCAM擁有16,000名學生和約1,000名教授。UCAM的學生中有10%來自97個國家,分佈在五大洲,這使得它成為一個多元文化和創造財富的中心。超過4,600名國際學生接受了UCAM的本科、研究生和大學專業學位的培訓。

了解更多...

Programme Structure

The Master of Arts in Marketing has a total of 90 ECTS credits. Each core module accrues 10 ECTS credits and there is a 30 ECTS credit Research Project.

5 Common Core Modules

(10 ECTS each)

  • Strategic Marketing Management
  • Marketing Analytics
  • Social Media Marketing
  • Understanding Consumer Buying Behaviour
  • Business Research Methodology

Core Specialisation Module

(10 ECTS each) (Choose one)

  • Global Marketing
  • Digital Marketing

Research Project

(30 ECTS)

The Research Project can be started after completing the 6 modules.

評核方式

每個模塊將通過一份功課進行評估。工作管理報告、作業、案例研究或模擬的字數範圍為3,500至4,500字。研究項目的字數範圍應在12,000至15,000字之間。

雙聯學位

Master of Arts in Marketing from IBES

Master of Arts in Marketing Titulo Propio from UCAM

Entry Requirements

  • 擁有認可機構頒發的學士學位;或
  • 擁有相當於學士學位的專業資格並具有至少2年工作經驗;以及
  • IELTS 總分 5.5 或同等;或者持有以英語授課和評估的本科學歷或專業資格者。

Course Contents

社群媒體行銷
(10 ECT 學分)
了解消費者購買行為
(10 ECT 學分)
策略行銷管理
(10 ECT 學分)
行銷分析
(10 ECT 學分)
商業研究方法論
(10 ECT 學分)
全球行銷
(10 ECT 學分)
數位行銷
(10 ECT 學分)
研究項目
(30 ECT 學分)

Admission Process

Step 1

Apply directly online now:

Step 2

Upon receiving all documents, the application will be processed and reviewed within one week.

Upon acceptance, an offer letter will be sent to you.

Step 3

Acceptance of Offer

Confirm your offer by signing the admission offer documents, paying program fees and attending a program briefing session in person or via the Internet.

Referral

When you refer someone, you're not just helping them, but also contributing to the growth and development of our community's skills. Your friends can receive a fee waiver on their program fees, and you can earn cash-back rewards. It's a win-win situation where both you and your friends benefit!

Student Support

Here are the student support services you'll receive:

  1. Personalized English Writing Mentoring Session
    Get one-on-one guidance and support for your English writing skills.
  2. Student Support Team Access
    Receive assistance with administrative matters from our dedicated support team.
  3. Academic Mentors
    The mentors are available to provide academic support throughout your program.
  4. Program Induction Meeting
    Attend an introductory meeting before the program begins to get acquainted with the details and requirements.

Disclaimer

  1. Information is accurate at the time of publication and is subject to change.
  2. The course is a purely distance learning course and is therefore not subject to the registration requirement. It is a matter of discretion for individual employers to recognize any qualification to which this course may lead.
  3. Hopkins is a marketing partner of IBES and represents IBES.
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